Suzanne Madsen

I spent years helping people grow before I dealt with my own beliefs.

Twenty-five years helping others get unstuck — before I admitted I was stuck too.

Suzanne Madsen
The story

For twenty-five years I worked in corporate leadership — developing teams, coaching managers into leaders, and building cultures that ran on trust rather than fear. I loved watching people grow into more than they thought they were allowed to be.

But I kept seeing the same thing. The most capable people in the organisation were often the most quietly stuck — held in place by fear, stress, and a self-doubt that no amount of development budget could touch.

I understood that struggle from the inside, because I was living it.

I grew up with childhood trauma that shaped how I saw myself and what I thought I deserved. For years I worked hard and succeeded, and underneath it all a quiet voice kept saying [I have to earn my place / I'm only safe if I'm in control / I'm not enough as I am]. Insight didn't move it. Neither did achievement.

PSYCH-K® did. It gave me a way to rewrite those patterns rather than manage them. I stopped bracing before every hard conversation, I could rest without feeling guilty, I stopped needing to prove myself in every room. And underneath that came a kind of self-acceptance I'd stopped expecting.

That's why UpsideThink exists. I know what it's like to be capable on the outside and stuck underneath — in a career, a family, a life that looks fine from the outside. Now I help individuals rewrite the old stories. If any of this sounds familiar, I'd love to hear from you.

Training & credentials

PSYCH-K®
Basic Workshop
Advanced Integration Workshop
Master Facilitation Workshop
Health & Wellbeing Program
Leadership
25 years in senior leadership roles
BCIT Manager Program
Harvard coaching training
Mental Health First Aid